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IKEA Released An Adorable Plush Shark And People Are Losing Their Minds Over It

It’s not the first time that we’ve shared plush toys with you, but people taking the same kind of toy on various adventures is certainly a sight you don’t see very often. Perhaps because the generation that trembled in theaters while watching Jaws is getting older, or maybe because of the popularity of Super Bowl’s shark dancers, everyone’s slowly getting obsessed with IKEA’s own plush shark, Blåhaj (Blaha). The toy is going viral as people put them in various (and often humorous) situations, snapping and sharing photos online.

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